Mercedes-Benz of Elmbrook | History
Mercedes-Benz is a well known manufacturer of luxury style automobiles. This Germany based automobile manufacturer also produces buses, trucks, and coaches. Mercedes-Benz has a fascinating history starting with Karl Benz and Gottlieb Daimler. From their early youth years onward, both men always displayed a great interest in machinery. Karl Benz constructed a motorized tricycle in the year 1886, while Gottlieb Daimler was busy constructing a horseless carriage the same year. Eventually, both of these men would become the driving force behind Mercedes-Benz style vehicles. These men also saw the potential for success in the racing industry. Innovative developments, such as Daimler's unique car named after Emil Jellinek's daughter, Mercedes, carried an outstanding 35 horsepower with a top speed of 55 mph. Karl Benz constructed the 1903 Parsifil, a vehicle that had a two cylinder engine and could reach top speeds of 37mph. Both men entered the racing domain, with Daimler having a bit more success than Benz in the beginning, but eventually both men would perform well on the racing platform as indicated at the 1908 French Grand Prix where Karl Benz landed in second place driving a Mercedes style vehicle.
World War I took a terrible toll on the German economy, and vehicle production in general began to sag. Fuel was almost non-existent, and a big time luxury tax of 15% basically grinded automobile production to a screeching halt. Karl Benz needed a strong partner and looked at Gottlieb Daimler (at this time Daimler was running Daimler-Motoren-Gesellschat) for a potential merger. At first the merger appeared to be hopeless, but as the German economy continued to decline in the post-war years, both men decided it was time to act. Benz and Daimler-Motoren-Gesellschat went through with the merger in June of 1926, and Mercedes-Benz was created. In 1926 the first brand name Mercedes-Benz vehicles hit the market. Mercedes-Benz also came up with a novel iconic image of a three-pointed star to denote their company. In 1958, Mercedes-Benz entered into an agreement with Studebaker-Packard Corporation located in South Bend, Indiana. The deal basically allowed Mercedes-Benz to gain access to Studebaker's dealer network in the United States, along with controlling the shipments of cars directly to the dealers, while Studebaker was allowed to profit on each vehicle sold. In addition, Studebaker was granted access to use Mercedes-Benz name in advertisements, indicating to the public that quality was more important than quantity. Eventually Studebaker's operation in the United States began to stall, and numerous U.S. based Studebaker dealers turned into Mercedes-Benz dealerships. By 1966, Studebaker was officially out of the automobile business, and the straggling dealers had to make the decision to convert their dealerships into Mercedes-Benz dealerships or just close shop. Many Studebaker dealers decided to convert. From 1930 to 1970, Mercedes-Benz produced numerous classic style vehicles, such as the Mercedes-Benz 770 Grosser, the Mercedes-Benz Type 300, and the Mercedes-Benz Coupe/Cabriolet.
Today Mercedes-Benz is a huge success, and there are numerous dealerships all throughout the United States. Mercedes-Benz of Elmbrook located in Waukesha, Wisconsin is a top-notch Mercedes-Benz dealership that specializes in the sale of new, used, and certified pre-owned vehicles. Customer service is at an all time high at Mercedes-Benz of Elmbrook, and customers will find a wonderful selection of Mercedes-Benz vehicles for sale. Inventory vehicles for sale include the Mercedes-Benz R350, the Mercedes-Benz S-Class, and the Mercedes-Benz GLK350 to name just a few. Mercedes-Benz of Elmbrook is proud to serve the Waukesha area and the entire state of Wisconsin and has been doing so in style and class for numerous years now. Stop by today and speak with a professional staff member to see a fantastic line-up of Mercedes-Benz vehicles! Elmbrook Mercedes-Benz History by Mercedes-Benz of Elmbrook owned by International Autos.
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